A Nightmare on Elm Street remake

Marketing a Madman: Freddy Krueger Makes a Killing

Mar 5th 2010 2:05PM by: Alison Nastasi

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I'm really fond of Fred. It all started one night when my mom fell asleep with the TV on and my brother and I caught our first glimpse of A Nightmare on Elm Street. We sat there -- eyes glazed over and too scared to talk, but we were hooked. For the next several years, Freddy invaded our lives and not just our dreams. Fangoria magazines, Freddy costumes, the dreaded glove with gray, plastic finger-knives and flimsy brown fabric (I think we went through at least five gloves) and whatever else we could get our hands on.

Growing up Freddy wasn't cheap, but the allure of his sinister voice and pizza face kept us coming back for more. Throughout the years there were some cuckoo products and marketing strategies to promote the five-fingered fiend, some of which you can check out after the jump. Until we can determine if Samuel Bayer's Nightmare on Elm Street remake is a complete disaster or not, enjoy this little stroll down Elm Street.

Filed under: Trailers/Clips, Discussion Posts, Fan Picks, Fan Movies

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A Walk Through the New 'Elm Street'

Feb 22nd 2010 7:03PM by: Horror Squad Staff

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By William Goss

Several journalists were invited to the Chicago-based set of Platinum Dunes' remake of A Nightmare on Elm Street last June, and at this point, we're all standing in the trailer where an uncomfortable Jackie Earle Haley has been sitting for the better part of what will take more than three hours.

"We've gotten [the process] down to three hours and twenty [minutes]," said make-up artist Andrew Clement. "Every day, we shave a couple minutes off of it. It had started at six hours; we were working it all out, didn't have the coloring and all of our choices done, so it was just seeing what it was all about."

When asked if he ever wanted to just run around the neighborhood with the make-up on, the future Freddy Krueger said no. "There is a strong temptation to just rip it off my face, though."

Filed under: News/Reactions, Interviews

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Toy Reveals First Look at the New Freddy

Nov 8th 2009 11:05AM by: Brian Salisbury

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The good folk over at Dreadcentral announced that Mezco Toyz has released a cuddly, wuddly serial killer just in time for Christmas. The geektastic movie and television show-related toy company has rolled out the newest edition to their Living Dead Doll line: Senor Frederick Krueger from A Nightmare on Elm Street. They are also set to release an homage to the nightmare man in their Mez-itz line. The Mez-its line is actually a more stylized, vinyl casting of the figure while the Living Dead Doll looks more like something your sister would sleep with at night...if you had the coolest/most bugnuts sister this side of Baby Jane. For full details and more great picks, check out the full story here.

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Don't Fall Asleep! Here's 'A Nightmare on Elm Street' Teaser!

Sep 28th 2009 6:03AM by: Elisabeth Rappe

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Fittingly, Platinum Dunes' remake of A Nightmare On Elm Street popped online via MySpace Trailer Park during the witching hour, and just in time for Halloween. While it's only a teaser, it manages to pack Freddy Krueger's origin story into a few horrifying frames. You actually feel bad for the (alleged?) child molester, something that's due entirely to Jackie Earle Haley. I'm beginning to think he can make you feel sympathetic for just about anyone.

This teaser also offers us the first look at Freddy's new make-up. This has been a rather well-kept secret in these spoiler-happy days, and even at ComicCon they were being quite tight-lipped about what he was going to look like, except that it would be "more extreme" than before. You don't get a very good look at Freddy in this teaser, but I've screen-capped the close-up and ran it through Photoshop. If you don't like it, don't criticize the filmmakers too much, as I've de-shadowed and sharpened quite a bit. (I've included an unedited photo in the gallery below for those more curious.) That said, I'm not sure I'm a fan of it because it looks a little too CGI. (I'm not sure if it is. I'm speaking entirely from ignorance. Our William Goss will soon tell us, he was there!) But it's one look and it's still early in post-production, so I'm not going to judge too harshly. Otherwise, the film looks like a fairly standard and bigger budgeted remake, and more promising than most purely because of Mr. Haley. I think he's going to knock this one out of the park, and scare the sleep out of us.

The trailer is below the jump, and the new Nightmare hits theaters on the very unscary date of April 30, 2010.

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