Marketing a Madman: Freddy Krueger Makes a Killing
Mar 5th 2010 2:05PM by: Alison Nastasi

I'm really fond of Fred. It all started one night when my mom fell asleep with the TV on and my brother and I caught our first glimpse of A Nightmare on Elm Street. We sat there -- eyes glazed over and too scared to talk, but we were hooked. For the next several years, Freddy invaded our lives and not just our dreams. Fangoria magazines, Freddy costumes, the dreaded glove with gray, plastic finger-knives and flimsy brown fabric (I think we went through at least five gloves) and whatever else we could get our hands on.
Growing up Freddy wasn't cheap, but the allure of his sinister voice and pizza face kept us coming back for more. Throughout the years there were some cuckoo products and marketing strategies to promote the five-fingered fiend, some of which you can check out after the jump. Until we can determine if Samuel Bayer's Nightmare on Elm Street remake is a complete disaster or not, enjoy this little stroll down Elm Street.
Filed under: Trailers/Clips, Discussion Posts, Fan Picks, Fan Movies

Put on a pot of coffee and stock up on No-Doze because everyone's favorite bastard son of a hundred maniacs is about to make his big screen comeback. Platinum Dunes has unveiled the second trailer for Samuel Bayer's re-imagining of Wes Craven's classic 
It's tough to be both a horror fan and a Blu-ray junkie. Sure, any new theatrical release is bound to hit in high definition when it inevitably releases, but studios tend to require some kind of marketing tie-in to justify releasing a catalog horror film on BD. Case in point, Platinum Dunes' upcoming remake of Wes Craven's
If you love Fred then you will want to visit The Elm Street Legacy official website to browse a dreamscape of behind-the-scene Nightmare on Elm Street goodies. Never Sleep Again: The Elm Street Legacy, directed by Daniel Farrands and Andrew Kasch, will be delving deep into the world Wes Craven created in 1984. The film spawned an entire franchise about everyone's favorite bastard son of a hundred maniacs, who we'll be able to see again on April 30 in the
Platinum Dunes' track record with horror film remakes is generously described as mediocre, which makes the idea of them doing an updated version of Wes Craven's classic A Nightmare on Elm Street scarier than anything one Fred Krueger ever cooked up in a bad dream. I'm hoping for the best, but I'm remaining guarded until I have a chance to sit down and watch the finished product.
Brad Fuller wrote about the 








